Social Media - Fill a need and people will show up

Many fellow artists fail to understand how to use social media to promote their artwork. Marketing is simple really. It is about filling your target audience's needs.

Think about how you yourself use social media. Is your goal to look at ads screaming "buy me, buy me!"? Not likely.

More likely you use social media for news, entertainment, information, humor, how to do things, recipes etc.

So why do artists expect to gain a following on social media buy simple posting "buy me!" type ads?

Bring your audience in with looks behind the scenes, information about you the artist and about the artwork. Buyer's who understand the intent behind the work are more likely to engage and purchase.